Overview
What stands out here is the SSR Motorsports Bison 400U, a utility ATV designed primarily for work and recreational use on farms, trails, or job sites. Its 390.8cc single-cylinder liquid-cooled engine with fuel injection strikes a balance between power and efficiency, giving it enough muscle for demanding tasks without feeling excessive for general use. The machine’s sturdy build and 4×4 drive system make it suited for traversing rough terrain, pulling loads, or hauling gear, appealing most to owners who need a dependable workhorse that can also handle outdoor adventures.
This is a machine that moves dirt, carries supplies, or tackles uneven trails by engaging its CVT transmission and four-wheel drive. Its suspension setup features a McPherson strut at the front, providing decent shock absorption for uneven surfaces, while hydraulic disc brakes on both ends ensure consistent stopping power. The 25-inch tires, with aggressive all-terrain treads, reinforce its suitability for off-road environments, offering traction and stability in a variety of conditions. Its dimensions and ground clearance suggest a machine that’s easy to handle yet built to navigate obstacles with confidence.
Targeted at both working professionals and recreational riders seeking a durable, mid-sized utility ATV, the Bison 400U emphasizes practicality over flash. Its price point of $8,499 positions it as an appealing option for those who want a no-nonsense machine built to handle day-to-day chores or weekend adventures. What makes this model notable within its segment is its combination of engine performance, drivetrain features, and a focus on utility, making it a strong contender for buyers who need a dependable ATV that can do double duty across farm work and trail riding.
Performance & Powertrain
With a 390.8cc single-cylinder engine, the Bison 400U offers a good mix of power and efficiency suited for utility tasks and recreational trail riding. The liquid cooling system helps maintain consistent engine temperatures during extended use, which is especially useful when working in warm environments or during long rides. Its fuel-injected system ensures reliable startup and smooth throttle response, reducing the need for constant adjustments and making it more user-friendly for daily use.
The engine delivers a moderate amount of torque that feels steady rather than explosive, making it suited for hauling supplies, trail work, or farm chores. The 390cc displacement is slightly above average for utility ATVs in this class, providing enough punch to handle tougher terrain and heavier loads without sacrificing fuel economy or ease of handling. The engine’s design emphasizes durability and low maintenance, which helps keep operational costs down over time.
The transmission uses a continuously variable (CVT) setup, which simplifies driving by eliminating gear shifts and allowing seamless power delivery. This setup offers a smooth ride over uneven terrain and makes low-speed maneuvering easier, particularly when navigating tight spaces or steep inclines. The 4×4 drive system provides confident traction in muddy, rocky, or loose conditions, ensuring the machine can handle a variety of outdoor environments without becoming uncontrollable.
Suspension & Handling
Pull up the throttle and this machine’s suspension setup delivers a smooth ride across a variety of terrains. The front McPherson Strut offers predictable handling on trails and firm ground, providing good comfort without sacrificing stability. The suspension travel numbers are not specified explicitly, but the design aims to absorb bumps and rough patches, especially on uneven terrain like rocky trails or loose dirt, while still maintaining control on smoother surfaces.
- Front suspension: McPherson Strut for reliable bump absorption
- Terrain adaptability depends on suspension travel and stiffness
- Braking system uses dual hydraulic discs at the front and a hydraulic disc at the rear for strong stopping power
- Tire sizes: 25 X 8-12 AT in front, 25 X 10-12 AT in rear for grip on diverse surfaces
- Tire choice favors off-road traction while maintaining stability on hardpack and gravel
Brakes are designed to handle the demands of utility work and trail riding alike, with hydraulic discs providing responsive, fade-resistant stopping power. The tires are built for off-road grip, with all-terrain tread patterns suited for loose dirt, gravel, or rocky terrain, while still performing adequately on pavement for short stretches or work-related tasks.
Dimensions & Ergonomics
If you’re planning to use the SSR Bison 400U for work or play, you’ll want to know how it fits in terms of size and rider comfort. The machine measures 103.3 inches long, which makes it manageable for fitting into a standard pickup truck bed or storage shed. Its width of 58.3 inches offers enough stability without feeling unwieldy, especially on uneven terrain. The height of 76.4 inches provides ample ground clearance for rough trails while keeping the overall profile within reasonable limits for most riders.
The wheelbase spans 71.6 inches, contributing to a balanced ride that feels stable at speed and during tight turns. Ground clearance of 10.2 inches allows it to traverse rocky or uneven terrain without excessive difficulty. With a dry weight of just over 1,130 pounds, this ATV remains maneuverable but still substantial enough to handle tough conditions comfortably. The seat height is designed to accommodate a wide range of rider heights, with an accessible stance for those shorter than average while still offering enough room for taller riders to stretch out.
Adding to the usability, the Bison 400U features a fuel tank capacity of 4.8 gallons, providing a respectable range for extended days outdoors. Its ergonomic layout ensures that shorter riders can reach the handlebars and footrests comfortably, while taller riders won’t feel cramped during longer rides. Whether tackling work tasks or recreational adventures, the combination of size, weight, and rider fit makes this ATV a practical choice for many users who need a durable machine that can handle a variety of terrains and tasks.
Notable Features
What stands out here is the inclusion of a fuel-injected 390.8cc single-cylinder engine paired with liquid cooling, offering more consistent power delivery compared to carbureted models at this price point. This setup helps improve throttle response and fuel efficiency, making the Bison 400U more manageable for work or recreational use without sacrificing performance.
Another key upgrade involves the CVT transmission linked to a 4X4 driveline. This combination smooths out power transfer and simplifies shifting, especially when navigating uneven terrain or performing utility tasks. The 4WD system enhances control in challenging conditions, giving users confidence while tackling tougher jobs or trails.
On the convenience front, the Bison 400U features a factory-installed accessory package that includes a front brush guard, a rear hitch receiver, and a cargo rack. These add-ons make a tangible difference during workdays or outdoor adventures, allowing for easier hauling, protection against debris, and expanded utility. While some competitors may offer similar features as options, SSR’s decision to include these directly from the factory adds value right out of the gate.
Finally, the machine benefits from a streamlined design focused on durability and ease of maintenance. The overall layout supports quick access to critical components, and the build quality aims to stand up to regular use without the premium price tag of high-end models. For buyers seeking a utility ATV with thoughtful features and practical upgrades, the Bison 400U offers a compelling package at its price point.
Pricing & Value
If you’re planning to tackle work around the farm or handle outdoor chores, you’ll want to know that the 2023 SSR Motorsports Bison 400U carries an MSRP of $8,499. This price positions it firmly in the mid-range utility ATV segment, targeting owners who need a machine for regular tasks without paying for high-end features or premium branding.
Compared to other utility ATVs at this level, the Bison 400U offers a competitive package. Its asking price reflects a machine designed for durability and practical use, but it doesn’t push into the premium territory associated with high-end brands or larger displacement models. For those who need a machine primarily for work rather than recreation, it strikes a reasonable balance between cost and capability, especially given the reputation SSR has built for affordability and no-frills design.
This model sits just below SSR’s top-tier utility lineup, which might include more advanced features such as larger engines, electronic fuel injection, or additional comfort options. Moving up to higher trims will likely increase the price by a few thousand dollars, adding features that benefit serious users or commercial operators. Conversely, stepping down to more basic models could reduce costs but at the expense of some of the convenience and power found here.
At its current price point, the Bison 400U is fairly priced for what it offers. It provides a good value for owners who prioritize function over luxury, especially considering SSR’s reputation for producing budget-friendly machines that can still handle demanding tasks. It may not be the cheapest utility ATV on the market, but it delivers a package that justifies its cost for those who need a reliable workhorse without overpaying for unnecessary extras.
Final Thoughts
If you’re planning to tackle farm chores, haul gear, or navigate rough terrain, you’ll want to know that the SSR Bison 400U offers a no-nonsense approach with its durable build and manageable power. Its simple utility-focused design makes it a practical choice for owners who value simplicity and dependability over flashy features or high performance. The machine’s strength lies in its ability to perform steady work day after day, without fuss or frequent repairs.
The standout feature of the Bison 400U is its reputation for rugged durability. It’s built to endure demanding environments and is aimed at users who need a machine that can be counted on for daily task completion rather than high-speed adventures or sport riding. If you expect to spend long hours on tough farm terrain or dense woods, this ATV’s reinforced chassis and proven components will serve well. Conversely, if your focus is high-performance riding or recreational trail use, you’ll find that other models in the same price range may deliver more speed, handling finesse, or rider comfort.
For anyone who needs a reliable, low-maintenance utility ATV that can get the job done without breaking the bank, the Bison 400U makes a strong case. It’s best suited for owners who prioritize work over play and want a simple machine that won’t surprise them with hidden issues. If your needs lean more toward recreational riding or you’re looking for a machine with advanced features and high-speed capabilities, it’s worth considering other options designed specifically for those purposes. The Bison’s core appeal is in its durability and practicality, making it a sound purchase for work-oriented users who demand longevity and reliability.
Tech specs
Engine
Transmission
Suspension
Brakes
Tires
Dimensions
Tags and taxonomy
Compatible parts for the 2023 SSR Motorsports Bison 400U
Selected from this machine's own specification, not a generic list. Check any of it against the table above.
- ClassUtility UTV
- Drive4X4
- Front tire25x8-12
- Dry weight1135 lb
- Winch and mountSynthetic and steel line kitsShop on Amazon
- Plow kitBlade, mount and push tube. Needs the four wheel drive on this machineShop on Amazon
- Tires25x8-12Front tire size fitted from the factoryShop on Amazon
- BatteryReplacement and AGM upgradesShop on Amazon
- Oil and filter kit390ccFull service kitsShop on Amazon
- Loading ramps2000 lbRated above the 1135 lb dry weightShop on Amazon
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